arrow-right phone lock cart chevron-down chevron-left chevron-right chevron-up close menu minus play plus search share user email pinterest facebook instagram snapchat tumblr twitter vimeo youtube subscribe dogecoin dwolla forbrugsforeningen litecoin amazon_payments american_express bitcoin cirrus discover fancy interac jcb master paypal stripe visa diners_club dankort maestro trash

Maxine Laceby

Maxine’s March Roundup: Celebrating My Birthday, Launching Haircare, and Welcoming Michael Douglas to the AC Family!

March is my birthday month - and wow, I certainly have a lot to celebrate! Read on for all the amazing things Team AC and I got up to this month...

April 13, 2022

Photo showing Maxine Laceby, Eva Proudman and Michael Douglas laughing and talking together

April 13, 2022

March was a massive month for Team AC - we had birthdays and new products and events galore!

It was my birthday in early March, and I’m super proud to say that I marked it with a very special charity partnership.

As you all know, I am a passionate supporter of the Prince’s Trust, and the work they do with underprivileged young people is extremely close to my heart, so to mark my birthday this year (and also to celebrate International Women’s Day) Team AC and I supported their Change A Girl’s Life campaign. We made a donation from each new subscription from March 7th-14th, meaning our fabulous new Absoluters helped us raise all-important funds to help women and girls in education, training, and achieving their potential. We raised an amazing £6,545.00, so a huge thank you to all who supported us.

March is also the birthday month of our fabulous Community Manager Katy - you’ll know her as the social butterfly of Absolute Collagen, and the queen of the Absoluters Facebook group! Katy and I went to London to celebrate her big day, and we had some delicious food and a lot of fun - and got a bit lost in the process!

If you’re an Absoluter and you haven’t joined the Facebook group yet, get yourself on over there (just use the link and password in your welcome emails!) - we ran some amazing exclusive Absoluter competitions in March and lots more planned, and I’d love you to join in. I was overwhelmed with the incredibly positive and heartwarming response to our most recent Absoluter competition, where Absoluters shared a selfie and their AC story to win a year’s supply of Absolute Collagen and Maxerum.

The beautiful selfies came absolutely flooding in - Absoluters of all ages and all walks of life, sharing their lives and AC journeys with us - and Team AC and I couldn’t be prouder. This is what it's all about - reaching and empowering as many incredible Absoluters as possible, and creating a community that truly makes a difference!

And remember, we also have a Mention Me scheme, too. If you’re seeing amazing results with AC, don’t keep it to yourself! You can recommend your friends and family, and get exclusive discounts for every new subscriber who uses your referral code - it’s an amazing way to spread the AC love and enjoy money off your subscription, too!

Perhaps the biggest news of the month was…we've launched haircare in the UK!! That’s right, Absolute Collagen now has our own thickening shampoo and conditioner range! It’s the UK’s first collagen complex formula, expertly developed with top hair specialists to tackle thin and fine hair by adding thickness, volume and shine. Our resident hair expert Eva Proudman carried out a clinical trial which proved that it boosts hair thickness by up to 20% in just 8 weeks - how amazing is that?!

Photo showing Maxine Laceby, a smiling middle aged white woman, wearing a hair net and white lab coat, she is standing in a factory holding bottles of Absolute Collagen's shampoo and conditioner

I love creating products that Absoluters truly want - you told me about your thin hair concerns, and I went away and created the perfect shampoo and conditioner to help! And WOW, the rave reviews have been coming in thick and fast - it’s been absolutely fantastic to see. 

As part of our foray into haircare, I’m also super excited to announce that we’re now working with top hair expert Michael Douglas! Michael is also a celebrity hairdresser trusted by lots of the big names, and I’m so thrilled to welcome him to the AC family. Michael, along with Eva, will be helping us help YOU achieve your absolute best hair days, so keep an eye out for future announcements about the many exciting things we have planned! We kicked off our haircare launch in style with an incredible launch event complete with AC themed cocktails and it was nothing short of magical!

Photo showing Michael Douglas, a slim white man with brown hair and stubble, holding up a bottle of Absolute Collagen shampoo and a bottle of Absolute Collagen conditioner

And the events fun didn’t end there - I also attended the CEW demo, an inspirational beauty industry event bringing together the most exciting beauty brands and entrepreneurs under one roof. It was amazing to chat to so many fabulous industry professionals and spread the word of our new haircare range.

Plus, I took part in an amazing panel discussion with WealthiHer, who invited me to join their female founders’ event in London, which was most enjoyable. I love nothing more than women supporting women! I loved chatting about being a female entrepreneur and the importance of supporting female founders. I also enjoyed attending the Prince’s Trust ‘Black Pound Marketplace’, a space for young Black business owners to showcase and celebrate their achievements whilst supporting one another - so many great businesses, so many incredible entrepreneurs!

And finally… Team AC has grown again, with fabulous new starters joining us in the insights and content team. We’re all working super hard to create the very best products and experiences for you, Absoluters, and the next few months are looking incredibly exciting…