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December 16, 2021


Year In Review - Look Back On 2021 With Team AC!

Join Team AC as we look back over some of the highlights of 2021, a wild, wonderful, and absolutely incredible year!

December 16, 2021

Photo showing Maxine Laceby and her two daughters at an awards entry. They are all white women smiling at the camera - Maxine has short grey hair and her daughters are in their twenties and have dark hair.

December 16, 2021

Wow, Absoluters, what a year!

A lot has happened here at Absolute Collagen. We’ve loved sharing these amazing experiences with you all, and growing the AC family even further.

Let’s take a look back on some of the highlights.

Award Winners!

2021 was a huge year for awards. Maxerum was named Best New Anti-Ageing Product at the prestigious Pure Global Beauty Awards, and Maxine won awards for her inspirational business journey and achievements - including silver in two categories at the National Business Women’s Awards, as well as being named Midlands Regional Winner in the Health and Wellbeing Entrepreneur of the Year category at the Great British Entrepreneur Awards.

Photo showing Maxine Laceby, a smiling white woman with short grey hair, wearing a sparkly black outfit and posing with an award and two smiling presenters, a man and a woman

As Maxine says, “we could not be prouder - and we couldn’t have done it without you guys!”

Absoluter Exclusives!

We also launched our new packaging, and looked into becoming greener as a business - we’re always learning and developing, with Absoluters at the heart of everything we do and every choice we make, and that’s something that is absolutely integral to Absolute Collagen.

Photo showing three different flavoured sachets of Absolute Collagen laying on a chopping board

That’s why we also launched our fantastic new flavours, exclusively for Absoluters! When you subscribe, you now not only get an automatic 18% discount, but you can choose from our exclusive additional flavours: Mango & Mandarin, or Raspberry. Which one’s your favourite?

Absolute Collagen in the Media!

Maxine also made an appearance in the Daily Mail - did you spot her? She was profiled in a special article all about her amazing business achievements, which meant she got to share the inspirational Absolute Collagen story with a whole new audience - super exciting.

Photo showing Maxine Laceby, a smiling fiftysomething white woman with short grey hair, holding up a newspaper with an article about herself in it. She is sat at a desk and wearing dark office clothing, and slightly smiling at the camera.

And speaking of new audiences, who saw us on This Morning with Holly and Phil? Celebrity hairdresser Michael Douglas named us as one of the top supplements for helping with hair loss, and it was absolutely amazing to see our little sachets on the telly.

Hello France!

Plus, we said bonjour to France, with a brand new French website for our fabulous French Absoluters! We’ve already seen some fantastic success here, and we’re excited to expand the Absolute Collagen family even further still.

Birthdays and Parties!

We turned four years old back in May, and like most four-year-olds, we’re growing fast! In fact, we soon outgrew our original working space - so we moved into swish new offices in central Birmingham, and expanded our warehouse operations into a newer, bigger warehouse as well. We were so proud of this milestone in our journey that we threw a warehouse inauguration party - we even hired a pizza truck so we could celebrate with delicious fresh pizza in our gorgeous new premises!

Trip to the Cotswolds!

And in October, Team AC got together for our first “away day” - we spent some time together in the gorgeous surroundings of the Cotswolds, where we stayed at the very beautiful hotel The Fish!

Photo showing a group of people - Team AC - wearing outdoors clothing and standing smiling together in a field against a grey sky

We did all sorts of fantastic activities, enjoyed some wonderful food and drink, and it was just so special to spend time with colleagues outside of the office, especially after the long periods of time we’ve had to be apart in the last couple of years.

All About Absoluters!

Maxine loved spending time with some of our gorgeous Absoluters, too. As part of her role with the Prince’s Trust, she hosted two Brilliant Breakfasts to support their amazing initiatives helping young women and invited along a few Absoluters to join her in enjoying good food for a good cause.

Photo showing a smiling group of women standing indoors in a luxurious brightly coloured room

Plus, she recently took part in a very special photoshoot which also featured some of our Absoluters… more to come from that in the New Year, so keep your eyes peeled!

Heading into 2022, we just want to say a big thank you to all the magnificent Absoluters who have made AC what it is today - here’s to another year of achieving amazing things together. Happy New Year!!