In the world of skincare, it can feel like there’s a new long-winded beauty buzzword around every corner – and here at AC HQ, we like to keep Absoluters informed about the science behind the syllables!

That’s why we’re taking five minutes to give you a no-nonsense guide to beauty’s latest must-have: bakuchiol.

We love it so much, in fact, that we use it as one of the four powerhouse ingredients that make up our award-winning Maxerum collagen booster serum. Read on to find out all about the brilliant benefits of bakuchiol!

What is bakuchiol?

Though it may not be easy to pronounce (it’s “buh-kew-chee-awl,” for anyone interested!), bakuchiol is a skincare ingredient extracted from the seeds and leaves of a plant called psoralea corylifolia, which itself is used in Chinese and Indian medicines.

The plant-based nature of bakuchiol means it’s vegan, so taking bakuchiol via Maxerum is a great way to get that all-important collagen boost while sticking to a fully vegan lifestyle.

Not only is bakuchiol known for its antioxidant properties, but it also offers a number of anti-ageing effects when applied to skin. Read on to find out how!

What does bakuchiol do?

Applying bakuchiol to skin helps to reduce wrinkles and minimise visible pores, all while evening or refining skin tone and texture.

Better still, for any Absoluters who struggle with sensitive skin, bakuchiol is known for its soothing effects – and it’s suitable to use on all skin types, whether your skin is dry, oily, or a combination of the two!

In fact, we find bakuchiol so gentle that it can be used day or night according to your preference – and with no known side effects, it’s soothing to the mind as well as the body.

Is bakuchiol like retinol?

Some Absoluters might recognise the benefits listed above as similar to retinol – but the simple fact is that bakuchiol is much better.

Retinol comes hand-in-hand with a string of irritating side effects, including skin sensitivity, redness, and the need to build up a tolerance, which is a far cry from the gentle, soothing nature of bakuchiol.

Worse still, retinol has a number of limitations. It shouldn’t be used in the daytime, and it’s not suitable for frequent use for pregnant or breastfeeding women – it’s Vitamin A, after all.

By contrast, bakuchiol is safe for both pregnant and breastfeeding women. Of course, we always recommend consulting your healthcare provider if you have any concerns about using a new product during pregnancy.

Bakuchiol in Maxerum

Now - if you’re ready to add bakuchiol to your skincare routine, try Maxerum!

Maxerum is packed with beneficial bakuchiol, and its effects have been shown in consumer testing to reduce wrinkles by 18% and improve skin firmness by an impressive 28% in just 28 days.

You can enjoy Maxerum for the exclusive Absoluter price of €26,99 with an Absolute Collagen drink subscription today - treat yourself and your skin for less!